FIRST MARKET, GLOBAL SYSTEM
Helping Korean businesses reach Chinese travelers
South Korea has strong tourism infrastructure and globally minded operators. The digital journey for Chinese travelers can still be scattered across platforms, languages, and handoffs.
Check your China readiness↗THE REAL CUSTOMER JOURNEY
Build on what Korean businesses already have
Naver, Kakao, Instagram, and an English website solve part of the discovery problem. Chinese travelers also need a continuous path through language, trust, inquiry, payment, and booking. We find the gaps in that path and prioritize the work by business value.
- What digital friction can Chinese travelers face when visiting Korean businesses?
- Why can Naver, Kakao, Instagram, and an English website still leave a China gap?
- When is a WeChat presence, Chinese H5, website, or Mini Program useful?
- How can a business assess its current China readiness?
Start in Korea. Design for anywhere.
We are building our first market playbook with Korean travel businesses serving visitors in Seoul, Busan, Jeju, Incheon, and Gangwon. The system is designed to travel: the next market can use the same thinking with local insight.
A LOCAL CONTENT SYSTEM